Pivot to Video

If you’re reading this, odds are you are aware of our extensive recipe section on our web site as well as the Cocktail of the Week newsletter we send out (almost) every weekend. Clearly, we love creating and sharing new cocktails, and we’ve begun to work on a new way of sharing that passion with you.

In the past we’ve dabbled with YouTube videos of ourselves making cocktails. Then, we did Instagram Live videos now and then. At last, however, we seem to have found a medium that suits us and helps us to reach the widest possible audience: TikTok (and Instagram Reels, but let’s be honest, that’s basically just TikTok two weeks later).

You can follow us on either platform and you’ll see awesome videos of President and CEO Arthur Shmidt creating all the cocktails you love, as well as some curious special finds we come across now and then. So take a look and let us know what you think.